Whether you perform your own SEO content writing or you entrust these tasks to a web content writing service, you need to evaluate the process of SEO you are using and eliminate the tasks that are wasting your time. If you perform these tasks yourself, you will be wasting your precious time that can be used in other areas of your business instead. Even if you use a content writing service to perform these tasks for you, you are wasting your money because they are wasting their time.
Checking Traffic Daily
While it can be encouraging to watch your traffic rise day after day, it can also be discouraging if it stays the same or decreases. Either way, you are likely to become obsessed with watching your numbers, wasting too much time making sure your SEO content writing efforts are successful at driving more traffic to your site. Instead, you need to make sure your web content writing service is working hard at your Internet marketing plan and engaging your audience to keep them coming back to your website. Your short-term traffic numbers won’t tell you much anyway, making these daily checks a waste of time.
Monitoring Keyword Density
Keywords are still an important aspect of the SEO content writing component. However, they are no longer the most important factor in search engine results. While you still want to make sure your web content writing service is using the right keywords for your website, focusing on an exact keyword density is no longer required. Instead, the search engines want to make sure your content is informative and engaging to your audience. This makes natural placement of your keywords a higher priority than make sure you have the ideal density.
Some websites choose to spin their articles to ensure they don’t create duplicate content, while avoiding having to pay a web content writing service to create new, fresh content. Today, the search engines are focusing on eliminating thin content from the search engine results. This is the exact type of content spinning articles creates. If this has been your primary focus in your SEO content writing, it is time to rethink your strategy and start working on unique content that actually offers substance to your readers. This is a more valuable use of your time and money.
Checking Your Rankings
Many companies are so focused on improving their ratings, they forget about all the other aspects of their SEO content writing efforts. While there’s no harm in checking where your website is ranking on the search engines, you will be wasting your time if you become obsessive with it. The most important thing you can do to help you rankings succeed is to make sure you have a solid web content writing service working on the right kind of content to convert your traffic to sales. It doesn’t matter how well you rank on the search engines; if you can’t convert that traffic into sales, the rank means nothing.
Backlinks are still an important element to your success with the search engines. However, buying into websites that are designed to provide you with backlinks is no longer a lucrative way of going about link building. Instead, you need to make sure you are using SEO content writing to create guests posts on related blogs in your industry or adding content to your own blog or social media. The important thing is to build up links from a reputable website to encourage the search engines to rank you higher. The best backlinks won’t require you to buy a package.
Proper SEO content writing by an experienced web content writing service can be one of the best things you can do to improve your rankings. However, it is easy for you to waste your time on efforts that aren’t going to help you succeed with your website. Checking your traffic and rankings daily, buying backlinks, monitoring keyword density and spinning articles can all have a negative impact on your rankings and the success of your website.